- Balanced customer base with differentiated sensitivity to market conditions.
- Growth in the Nordic region, mainly in the metropolitan areas, through organic growth and continued strategic acquisitions.
- Clear corporate culture and a well-known brand.
- An attractive workplace with health profiling, committed employees and strong leadership.
- Increased international cooperation between our competence areas and with partners.
- High internal efficiency.
- Local presence and entrepreneurship with a strong sales focus.
- Enhance business by offering innovative complete solutions.
Rejlers' main strategic items for attaining its targets are: